Erdem, Christopher Kane and Jonathan Saunders have been announced as nominees for the inaugural New Establishment prize at the British Fashion Awards.
The new accolade was announced a mere 24 hours before the annual industry awards ceremony, which takes place November 28 at London's Savoy Theatre.
The new prize has been created to recognize designers that have helped develop a new movement in British style, having a direct impact on the way British women dress.
According to The British Fashion Council, Erdem, Kane and Saunders were selected for their business growth, generating an international buzz with their collections and putting on impressive London Fashion Week shows. See video highlights from all three labels' Spring/Summer 2012 shows here:
Saunders: http://youtu.be/d4pjTXWIrvQ
Erdem: http://youtu.be/21IUgnLDsjUKane: http://www.youtube.com/user/ParisModesen#p/search/1/LEBIuI6z2j0
The ceremony could be a big night for Kane and Erdem, as it was revealed back in September both designers are also in the running for the prestigious Designer of the Year accolade alongside Sarah Burton for Alexander McQueen.
Back in February Kane scooped the 2011 British Fashion Council/Vogue Designer Fashion Fund, beating off competition from designers including Saunders, Osman Yousefzada, Richard Nicoll and Peter Pilotto.
The prize, which comprises a cash payout of £200,000 (€ 232, 000) as well as mentoring from industry insiders, was launched in 2010, with Erdem winning in the inaugural year.
Nominees in other categories for the 2011 British Fashion Awards including Emerging Talent and Accessory Designer were announced back in September.
It was also revealed last week that Paul Smith will receive the Outstanding Achievement in Fashion Design prize at the 2011 British Fashion Awards, following in the footsteps of creators such as Vivienne Westwood, Stephen Jones and John Galliano.
For a full list of nominees visit http://www.britishfashionawards.com/content.aspx?CategoryID=842
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